Direct Marketing Advice

Our Specialty: Direct Marketing Strategic Planning

Direct marketing is the practice of targeting specific marketing messages to specific target groups. Russell House Marketing has the experience and industry knowledge to help each and every client build the best direct marketing campaign possible.

 What does the planning stage include?

The strategic planning stage of a project with Russell House Marketing includes the following:

  • A direct marketing consultation to understand your communication objectives.
  • Data analysis to develop customer segments and mailing strategies.
  • List rentals (as necessary).
  • Copywriting and graphic design advice, end-to-end printing and mail service execution.

Contact one of our Direct Marketing Advisors today to bring your campaign from conception to production. 

What about other types of media?

At Russell House Marketing, we understand that there is a time and place for all media options. That’s why our Direct Marketing Advisors work with each client on a one-to-one basis to understand their entire marketing strategy and in turn understand the best way to incorporate direct programs into each project. Our Direct Marketing Advisors will also help you develop a comprehensive program within all marketing media to create a consistent and effective brand message. Overall, you will be able to develop an unbiased, all-inclusive marketing strategy that produces results.

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Learn about 3 easy steps that will help your next direct mail campaign become a better campaign. Read Now.

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