Useful Links

Marketing Sites
Canadian Marketing Association
The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.

Direct Marketing News
DMN publishes Direct Marketing News and offers conferences and seminars for direct marketing professionals in Canada.

Data Analytics Sites
What is Data Mining?
Data mining is a relatively new term, the technology is not.

DM Review
For business intelligence, data warehousing, data mining, CRM, analytics, integration and content management news.

Data Marketing Institute
The Loyalty Effect:  A New Look at Lifetime Value.

Useful Downloads
NS FSA's
A geographic view of Nova Scotia's Forward Sortation Area's.