Effective Donor Communication – Talk More Often, Receive Greater Donations

Effective Donor Communication – Talk More Often, Receive Greater Donations

The charitable landscape is a very competitive one when communicating with donors by mail. Not-for-profit organizations must balance effective donor communication as there is a fine line when choosing not only how, but when to ask for money. But not every mailing has to be designed to seek donations. Keep reading and learn how Stewardship…

When It Comes To Direct Mail, History Is The Best Teacher

When It Comes To Direct Mail, History Is The Best Teacher

Target Audience Response History More often than not marketers spend more time keeping track of their customers ‘Purchase History’, but forget about tracking their response to previous mailings or ‘Response History’. Past history responses can be so critical when it comes down to future communication. Keep reading and learn how a few minor changes to…