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With ongoing changes in the media landscape, how can you be confident that your advertising is breaking through and reaching your target audience? Direct Marketing drives sales and provides immediate and measurable feedback that tells you if your marketing investments are paying off. As part of a comprehensive media mix, Direct Marketing lets you analyze the effectiveness of other passive advertising expenses, while actively protecting your market share and managing your revenue per customer with unmatchable accuracy. What other media is measurable and provides such quantifiable ROI?

What's The Secret Behind A Savvy Media Buyer?

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Smart media buyers and marketing managers know more than any agency can tell them about psychographic, demographic or geographic customer information. Savvy marketing professionals can get that information plus so much more than any focus group can ever promise.

What To Think About After Your Direct Mail Campaign Ships

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The greatest, and perhaps most important difference between Direct Mail and any other form of marketing is that when done correctly, Direct Mail will allow you to develop a deeper understanding of your customers or recipients needs and interests. By demonstrating that you know your customers as individuals you can employ very personal, targeted and persuasive methods of selling.

But after the campaign drops - it is far from over - make sure that you:

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You have made the commitment. You know DM works. But before you write your next piece - or even your first - take a moment and ask yourself if you are giving yourself and your business the best shot at success. Our knowledgable Direct Marketing Advisors will work with you to ensure that you are.

Take a moment and prepare to engage the conversation. Here are a few points to checkoff that will help you stand out.

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Step 1 – Choose The Right List.

If you’ve been in business any length of time you’ll already have a customer list. These are the people you want to talk to first. It’s likely that 80% of your business comes from 20% of your customers. You know who they are, what they buy and what they are willing to pay.  Talk to them.

Of course every business likes to see new customers. There are plenty of sources for new names out there.  Find one that matches the profile of your best customers and then test a similar offer to those people.

3 EASY STEPS

Learn about 3 easy steps that will help your next direct mail campaign become a better campaign. Read Now.

Scientific Advertising

Scientific Advertising

Scientific Advertising - Yours Free!
"Nobody, on any level, should be allowed to have anything to do with advertising until he has read this book 7 times. It changed the course of my life." - David Ogilvy

Download this priceless resource here.

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