Response
Your marketing and sales ability will be enhanced if you review how well your campaigns performed - and you learn from it. You can repeat your best efforts and change or eliminate your less impressive responses. It's smart and responsible management - do the review.
What's it for?
If you send a test offer to sample groups you'll know the profitable groups of customers from groups that were cool to your offer. Your decisions are made at that point - you know the right people to send the right offer.
