The Italian economist Pereto figured out that 80% of your revenue came from 20% of your customers. Maybe you have a 90/10 or 70/30 rule - but it's the same principal.

Relatively speaking, very few of your customers provide an awful lot of your revenue. These people are your lifeblood - you should lavish attention on them. Invest your marketing budget to keep your best customers buying from you - give them no reason to buy elsewhere and keep them loyal.

Once you know who they are and where they live, you can prospect for more people like them.


Learn about 3 easy steps that will help your next direct mail campaign become a better campaign. Read Now.

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