“I was so impressed with the genuine interest in our business and its growth opportunities Gordon expressed while working with us. His analytical insights were very valuable and I am confident we will see significant growth in the year to come by implementing his suggestions. I had previously thought that direct mail was shrinking as a percentage of our fundraising revenue and I now know this is not the case.”
Fund Development Director,
Family Services of the North Shore
“Russell House helps us to raise more money. They pay attention to the details of our direct mail, hitting deadlines and managing data. They make suggestions to lower the cost and boost response. Working with Russell House has resulted in a significant increase in our direct mail donations and a decrease in our costs.”
Corporate Director, Philanthropic Relationships
“As Canada‘s largest mail-order gardening company, Vesey’s Seeds Ltd is also one of the largest private-sector mailers in Atlantic Canada. As such, when it comes to mailing costs, even the tiniest of percentages adds up to a substantial amount.
Veseys depends on Russell House Marketing for a variety of products. Daily catalogue fulfillment, data analysis, list selection, inserting and bulk mail preparation all form aspects of Veseys ongoing relationship with Russell House. The Veseys house file (in excess of 250,000 names), is continuously analyzed, segmented, updated and corrected to ensure that proper name selection is utilized in each of the company’s numerous mailings throughout the year. Russell House works with each of Veseys printers, regardless of their location in North America, to safeguard the integrity of the name files and ensure that each inkjet bindery process is done properly and accurately.
In 2008, Russell House was charged with either the data preparation and/or the actual mailing of over 2.5 million pieces of Vesey’s mail – all done properly, accurately and with proper safeguards to protect data integrity.”
Director of Sales, Marketing & Development
Veseys Seeds Ltd
“I have been working with Russell House Marketing for 6 years and the work we do together is very collaborative. Their huge strength is that they are very personable, and completely engaged in their projects. They give us full service, everything from critiquing our creative to testing our market segments and tracking our results. They are always accessible, very hardworking and extremely knowledgeable. Russell House provides detailed reports I can present to our Board that clearly illustrate our successes. They have increased our ability to reach our target donor base and, as a result, we have seen increases in both donors and revenue year after year.”
Director of Annual Giving
Dalhousie Medical Research Foundation