Variable Data

Growing Your Business & Building Customer Loyalty.

At Russell House Marketing, we know that understanding your customers can be daunting. That’s why we have a variety of data services available to help segment and personalize the relevant information to your customers. We’ll help you determine who your best customers are, where they are, what offer you should make and when you should make it; now that’s pretty powerful stuff. Let us show you how… 

What can I do to segment and personalize my campaign?

Imagine knowing your customers so well that you can speak to each one as an individual and address their specific needs. Can you picture making them an offer that they appreciate and respond to? Imagine a relationship so deep that price is the last consideration.

This is what you can achieve with your list, and we are ready to help you. From data entry to one-to-one customer segmentation, we can walk you through the process. Talk to a Direct Marketing Advisor today to find out how you can start receiving the most value from your customer list. 

What if I don’t have a list?

No problem. Russell House Marketing can help you find your target customers in other ways:

  • List Rentals: Find your target audience through their other interests. Russell House Marketing can help you pick the correct list to get the best response.
  • Unaddressed: Find your target audience through a variety of StatsCan filters including age, geographic location, average income, etc. – the list is endless.

Whether you have your own list, are looking to rent one, or simply want to send out your offer to a specific geographic area, our Direct Marketing Advisors can help you determine which strategy works best for you – call us today.

Your customer is your most valuable business asset – what are you willing to do to keep them?