Personalized variable data printing direct mail campaigns. Customized personalized direct mail campaigns typically post more robust results than static, mass appeal styles. Take a quick moment right now and learn how variable data printing (VDP) will not only make all of the difference to your next campaign but to your response rates!
First it was the fax machine. It was supposed to do away with direct mail completely. That didn’t happen. Then there was email. A worldwide alert sounded that direct mail would be done away with – this time forever. Again, that sure didn’t happen. With the explosion of social media and social networking, a cry…
A Short Lesson from the Classified Ad World: An Easy Approach for you to Drastically Improve Your Response Rates. Have you ever read the classified ads at the back of a big magazine? Of course, you have. Have you ever wondered how some of these small, obscure companies could afford to advertise in such publications…
When businesses are more contentious about their ROI, marketers are looking for new avenues to try to find the next silver bullet. Email marketing has emerged as the new darling in the marketing world but not without its pitfalls. While a larger or specialized business may have immediate success with email, this is not necessarily…