Direct Mail Production Timelines or: How You Learn to Stop Worrying and Love The Mail.

Direct Mail Production Timelines or: How You Learn to Stop Worrying and Love The Mail.

Direct Mail Production Timelines for a successful campaign More often than not, the traditional letter shop was thought of as the last stop in the production cycle of the direct mail piece. The reality is that companies like Russell House Marketing offer so much more than just stamping, bagging, tagging, and bundling. While mail processing…

Make Sure Your Database is Accurate, Up to Date, and Ready for Action!

Make Sure Your Database is Accurate, Up to Date, and Ready for Action!

Your In-house data Cleansing Hygiene List selection is a crucial decision element with any direct mail campaign, but without proper data cleansing hygiene, you may be throwing your marketing dollars out the window. When you rent a list, you are paying for its targeting accuracy. When you own a list – the onus is on…