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Russell House Marketing

Month: January 2022

DM Glossary
Tips and Resources

DM Glossary – Common Direct Mail and Direct Marketing Terms

Russell House Marketing’s DM Glossary Common Direct Mail and Direct Marketing Terms We understand that, at times, a term or two may escape you. That is why its always handy to have a good glossary close at hand. This glossary defines some of the most common direct mail and direct marketing terms used in direct…

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Russell House Marketing began in 1992 as a small shop simply trying to help local businesses sell their products using Direct Mail. We're interested in helping you profit from your database information and helping you communicate with your audience in relevant meaningful ways.

DM works – and it’s profitable, and we are more than happy to show you how. Find out more →

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  • Direct Mail Marketing
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  • Creative Direct Mail Design
  • Print Preparation & Mailout
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Tips & Resources

The Holiday Business Card – The Smartest Mailing You May Ever Do.

When It Comes To Direct Mail, History Is The Best Teacher

DM Glossary – Common Direct Mail and Direct Marketing Terms

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Russell House Marketing

65 Cobequid Road
Lower Sackville, 
Nova Scotia B4C 2N1 

Telephone: 1-902-865-8200
Fax: 1-902-865-8223
Toll-Free: 1-800-665-8697
E-mail: info@russellhouse.ca

© 2025 Russell House Marketing, all rights reserved • Site Map • By Line49 Web Design, Vancouver BC

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  • Direct Mail Marketing
  • Campaign Planning
    • Campaign Planning & Strategy
    • Customer Segmentation
    • Direct Marketing to Businesses
    • Direct Marketing for Government
    • Non-Profit Direct Marketing Campaigns
  • Data Cleaning & Preparation
    • Data Cleaning & Processing
    • NCOA – National Change of Address
  • Design & Customization
    • Creative Direct Mail Design
  • Printing & Mailout
    • Digital Personalization
    • Canada Post Smartmail Marketing™ Partner
  • Performance and Results
    • Impact Reports
    • Kindness Index
    • RFM – Recency, Frequency & Monetary
    • Lifetime Value