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Russell House Marketing

Tips and Resources

Three Easy Steps To Successful Direct Mail
Tips and Resources

Three Easy Steps To Successful Direct Mail

Step 1 – Choose The Right List.  The first step to a successful Direct Mail Campaign.  If you’ve been in business for any time, you’ll already have a customer list. These are the people you want to talk to first. It’s likely that 80% of your business comes from 20% of your customers. You know…

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Make Your Direct Mail Stand Out
Tips and Resources

Make Your Direct Mail Stand Out

You have made the commitment. You know DM works. But before you write your next piece – or even your first – take a moment and ask yourself if you are giving yourself and your business the best shot at success. Our knowledgable Direct Marketing Advisors will work with you to ensure that you are….

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After Your Direct Mail Campaign Ships
Tips and Resources

After Your Direct Mail Campaign Ships

What To Think About After Your Direct Mail Campaign Ships The greatest, and perhaps most important difference between Direct Mail and any other form of marketing is that when done correctly, Direct Mail will allow you to develop a deeper understanding of your customers or recipients’ needs and interests. By demonstrating that you know your…

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targeted, measurable Results

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About Us

Russell House Marketing began in 1992 as a small shop simply trying to help local businesses sell their products using Direct Mail. We're interested in helping you profit from your database information and helping you communicate with your audience in relevant meaningful ways.

DM works – and it’s profitable, and we are more than happy to show you how. Find out more →

Quick Links

  • Direct Mail Marketing
  • Campaign Planning & Strategy
  • Data Cleaning & Processing
  • Creative Direct Mail Design
  • Print Preparation & Mailout
  • Performance and Results

Tips & Resources

The Holiday Business Card – The Smartest Mailing You May Ever Do.

Effective Donor Communication – Talk More Often, Receive Greater Donations

What Is NCOA And Do You Need To Do This?

Contact Us

Russell House Marketing

65 Cobequid Road
Lower Sackville, 
Nova Scotia B4C 2N1 

Telephone: 1-902-865-8200
Fax: 1-902-865-8223
Toll-Free: 1-800-665-8697
E-mail: info@russellhouse.ca

© 2023 Russell House Marketing, all rights reserved • Site Map • By Line49 Web Design, Vancouver BC

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  • Direct Mail Marketing
  • Campaign Planning
    • Campaign Planning & Strategy
    • Customer Segmentation
    • Direct Marketing to Businesses
    • Direct Marketing for Government
    • Non-Profit Direct Marketing Campaigns
  • Data Cleaning & Preparation
    • Data Cleaning & Processing
    • NCOA – National Change of Address
  • Design & Customization
    • Creative Direct Mail Design
  • Printing & Mailout
    • Digital Personalization
    • Canada Post Smartmail Marketing™ Partner
  • Performance and Results
    • Impact Reports
    • Kindness Index
    • RFM – Recency, Frequency & Monetary
    • Lifetime Value