A Short Lesson from the Classified Ad World: An Easy Approach for you to Drastically Improve Your Response Rates. Have you ever read the classified ads at the back of a big magazine? Of course, you have. Have you ever wondered how some of these small, obscure companies could afford to advertise in such publications…
Russell House Marketing’s DM Glossary Common Direct Mail and Direct Marketing Terms We understand that, at times, a term or two may escape you. That is why its always handy to have a good glossary close at hand. This glossary defines some of the most common direct mail and direct marketing terms used in direct…
When businesses are more contentious about their ROI, marketers are looking for new avenues to try to find the next silver bullet. Email marketing has emerged as the new darling in the marketing world but not without its pitfalls. While a larger or specialized business may have immediate success with email, this is not necessarily…
Here is a collection of direct mail and direct marketing links to websites that you may find helpful, informative and exciting. Please keep checking back because we are constantly adding to the list.
Direct Marketing measurable results. With ongoing changes in the media landscape, how can you be confident that your advertising is breaking through and reaching your target audience? Direct Marketing drives sales and provides immediate and measurable feedback that tells you if your marketing investments are paying off. As part of a comprehensive media mix, Direct…
What’s The Secret Behind A Savvy Media Buyer? Smart media buyers and marketing managers know more than any agency can tell them about psychographic, demographic or geographic customer information. Savvy marketing professionals can get that information plus so much more than any focus group can ever promise.