Here is a collection of direct mail and direct marketing links to websites that you may find helpful, informative and exciting. Please keep checking back because we are constantly adding to the list.
Canada Post – Canada Post is Canada’s primary postal operator and provides service to over 14 million addresses, delivering 40 million items. Delivery takes place via traditional “to the door” service by 15,000 letter carriers, supplemented by approximately 6,000 vehicle routes in rural and suburban areas, and truck delivery of parcels in urban areas. There are 6,800 post offices across the country, a combination of corporate offices and franchises.
U.S. Postal Service– The USPS delivers more mail to more addresses in a larger geographical area than any other post in the world. The USPS delivers to nearly 151 million homes, businesses and Post Office Boxes in every state, city, town and borough in the United States.
Canadian Marketing Association – The Canadian Marketing Association (CMA) is the largest marketing association in Canada, representing the integration and convergence of all marketing disciplines, channels and technologies.
Marketing Magazine – Marketing magazine is the voice of Canada’s marketing industry. Marketing is comprised of special reports emphasizing insight, analysis, context and debate. From media planning and buying, digital marketing, and television to reports on multicultural marketing, agency rankings and the out of home industry it’s all there to keep the industry informed and inspired.
Data Analytics Sites
What is Data Mining? Data mining is a relatively new term; the technology is not.
Direct Marketing News – Direct Marketing News is for those who create, analyze, manage and fulfill data-driven marketing strategies.
Information Management – For business intelligence, data warehousing, data mining, CRM, analytics, integration and content management news.
Data Marketing Institute – The Loyalty Effect: A New Look at Lifetime Value.