Month: June 2021

Here is a collection of direct mail and direct marketing links to websites that you may find helpful, informative and exciting. Please keep checking back because we are constantly adding to the list.

Direct Marketing measurable results. With ongoing changes in the media landscape, how can you be confident that your advertising is breaking through and reaching your target audience? Direct Marketing drives sales and provides immediate and measurable feedback that tells you if your marketing investments are paying off. As part of a comprehensive media mix, Direct…

What’s The Secret Behind A Savvy Media Buyer? Smart media buyers and marketing managers know more than any agency can tell them about psychographic, demographic or geographic customer information. Savvy marketing professionals can get that information plus so much more than any focus group can ever promise.

You have made the commitment. You know DM works. But before you write your next piece – or even your first – take a moment and ask yourself if you are giving yourself and your business the best shot at success. Our knowledgable Direct Marketing Advisors will work with you to ensure that you are….

What To Think About After Your Direct Mail Campaign Ships The greatest, and perhaps most important difference between Direct Mail and any other form of marketing is that when done correctly, Direct Mail will allow you to develop a deeper understanding of your customers or recipients’ needs and interests. By demonstrating that you know your…

Step 1 – Choose The Right List.  The first step to a successful Direct Mail Campaign.  If you’ve been in business for any time, you’ll already have a customer list. These are the people you want to talk to first. It’s likely that 80% of your business comes from 20% of your customers. You know…