What’s The Secret Behind A Savvy Media Buyer?
Smart media buyers and marketing managers know more than any agency can tell them about psychographic, demographic or geographic customer information. Savvy marketing professionals can get that information plus so much more than any focus group can ever promise.
The most successful marketers know that past buying behaviours predict future buying behaviours – and they know the secret to this powerful information is close at hand. Informed marketers review past buying characteristics of existing customers to tell them things they need to know. They use that profitable and actionable information to leave competitors dying to see how you read customers so well, and how you get them to come back time and time again.
Your transactional customer information can give you this clairvoyance.
So before you think about acquiring new customers, planning a loyalty campaign, or just about any communication effort with your customers, speak to us about what you’ll need to know from your marketing database warehouse. Then start planning ways to improve your program targeting, media selection, and advertising effectiveness.
Our Impact Reports provide comprehensive information that can be used as a springboard for all advertising initiatives. Proper analysis and benchmark measurements mean you’ll be armed with the results from a well-developed reporting system. These results will put you better positioned to advertise for the most significant impact to achieve your marketing objectives. You will spend your advertising dollar more efficiently and targeted and be guided toward more cost-effective and profitable marketing strategies.